For over 35 years, Honda and the CWSA have celebrated collegiate women athletes for their achievements in athletics and in the community. We launched a Women’s History Month social campaign featuring sports icons and CWSA alumni who redefined how people think about leadership by breaking barriers. Whether they became the first and only woman to be signed by an NBA team or won Olympic gold, we highlighted some of the most defining moments in their athletic career.

We created videos with bold typography and the powerful voices of Ann Meyers, Nancy Lieberman, Lisa Fernandez, Natasha Watley, Ogonna Nnamani and Missy Franklin to deliver a motivational message in the style of an impassioned pep talk. Additionally, we released a series of animated stills featuring inspirational quotes from these CWSA alumni with dynamic typography over images.