RPA ADVERTISING
VP, CREATIVE DIRECTOR
SANTA MONICA, CA 06.16–10.23
Significantly increased Honda’s Instagram following from thousands to +5MM, propelled the Honda Civic to become the 2nd most Instagrammed car and launched Honda’s digital footprint on platforms such as TikTok, Reddit, Snapchat, and Twitch.
Spearheaded a social new business win for Meta and created the first-ever Mother’s Week, generating 7.7 million impressions organically in a single campaign that resulted in 40% social growth.
Launched award-winning 360 campaigns that exceeded auto sales for the Honda Prologue EV, Passport SUV, CR-V, Civic and other cars by leaning into a holistic approach and utilizing paid social strategies to bolster traditional media spend.
Clients: Honda, Acura, Meta, ampm, new business.
THE BOOK SHOP SCHOOL FOR ADS
INSTRUCTOR
SANTA MONICA, CA 06.17–PRESENT
The Book Shop is an advertising portfolio program based out of LA. I teach a Teams class where we pair art director and copywriting students together to create full 360 campaigns to put in their book.
Courses are taught over nine weeks where students will come up with insight, strategy, ideas and execution.
OATLY
FREELANCE CD/AD
REMOTE 11.20–01.21
Increased grassroots interest for Oatly in the US by targeting everyday Americans who love milk in their coffee, yogurt, and ice cream, and using internet pop-culture to entice them to swap in Oatly as their daily lifestyle through social, web, audio, and other digital channels.
Infiltrated the existing food systems by sharing what Oatly stands for beyond tasty products by dialing up the urgency to protect humanity from climate change and creating demand for a plant-based diet.
Media formats: social, OOH, broadcast, print, ambient, partnerships.
RPA ADVERTISING
FREELANCE CD/AD
04.15–06.16
I was responsible for concept, development and creative oversight on a range of digital, social, broadcast, print and identity campaigns.
Clients include: Honda, Acura, ampm.
RED INTERACTIVE
CREATIVE DIRECTOR
LOS ANGELES, CA 06.15–10.15
Founding Creative Director for a newly formed “Brands and Campaigns” department within the agency tasked with establishing and overseeing creative teams focused on brand advertising for top-tier clients.
Launched Quantico on the ABC Network across social, contributing to close to 1MM followers on Facebook.
Introduced the “System of Play” ad platform for the LEGO client across TV, social and web, focused on engaging audiences by giving them life stage building blocks through LEGO play.
Clients: LEGO, BET Network, ABC Network, ESPN, NVIDIA, Edmunds, Musclepharm.
DAVIS ELEN ADVERTISING
CREATIVE DIRECTOR
LOS ANGELES, CA 04.06–04.15
Headed 8 new business AOR wins contributing to the agency’s billings topping $200MM by solving clients’ marketing challenges within the boundaries of their business dynamics.
Led the agency to attain a #1 agency ranking in the nation for the McDonald’s client in sales against 60+ agencies handling local advertising for nearly 200 co-ops nationwide.
Captured the millennial audience through a late-night menu launch campaign for McDonald’s, resulting in
a 25% sales increase in Big Mac units, over 6.5MM impressions, and thousands of UGC posts across social media using a designated hashtag.
Clients: McDonald’s, Pala Casino, OneWest Bank, Haggen Food & Drug, Toyota, Knotts Berry Farm, Cisco, Team Viewer, Zynga, Farmer John, Netgear.
Y&R BRANDS / WUNDERMAN
FREELANCE ART DIRECTOR
IRVINE, CA 10.05–04.06
Developed digital and print campaigns Land Rover USA, Land Rover Brand X-Ray.
Concepted and executed digital components for Hilton microsites and banners.
Worked on internal material for both Wunderman and Y&R.
Clients: Land Rover, Hilton Hotels.
TOO FACED COSMETICS
FREELANCE ART DIRECTOR
IRVINE, CA 08.05–04/06
Developed print, collateral, and in-store campaigns for various Too Faced makeup product lines including: Lip Injection and Premium Eye Shadow Collections.
Created various print content for a cross promotion between the movie Rent and Too Faced Cosmetics.
WOLFE/DOYLE ADVERTISING
FREELANCE ART DIRECTOR
SAN FRANCISCO 03.05–06.05
Created and developed concepts for new business pitches.
Created various digital and print internal material for the agency.
Clients: Comcast, Pods, MagRack, Cap Rio.
GOODBY, SILVERSTEIN & PARTNERS
FREELANCE PRODUCTION ARTIST/JUNIOR ART DIRECTOR
SAN FRANCISCO, CA 10.04–03.05
Concept, design and production for HP, Subway, Comcast and new business.
Clients include: HP, Subway, Comcast.
MCCANN ERICKSON/MRM PARTNERS
ART DIRECTOR INTERN
SAN FRANCISCO, CA 01.04-08.04
Clients: Microsoft, AMD and Nestle.
Created and assisted teams with digital and print campaigns.
AWARDS, WRITE-UPS & CONTRIBUTIONS
Awards
Adweek Creative 100 / The One Show / Clios / Shortys / Webbys / AICP / ADDYs / The Drum / Tellys / Think LA / Gail Awards / Brand Film Awards / Comm Arts
Write-ups & Contributions
Ad Age / Adweek / Digiday / The FWA / Creativity / Washington Post / Forbes / Campaign Live / CNET / Contributer: Muse by Clio / Contributer: Little Black Book / Panelist: New York Advertising Week 2018 /
Speaker: 3% Conference 2021
EDUCATION
The Book Shop
Advertising Workshop
Los Angeles, CA 08.07–03.08
The Creative Department
Advertising Workshop
San Francisco, CA 07.04–09.04
The Academy of Art College
BFA in Advertising
San Francisco, CA 09.99–05.04